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AI Event with GOOGLE - Unlock the power of AI for your business

AI Evening with Google - Unlock the power of AI for your business

The Spanish-Finnish Chamber of Commerce, in partnership with Google, hosted "Unlock the Power of AI for Your Business" on February 6th, bringing together a diverse and distinguished audience. Attendees represented a wide range of sectors, from quantum computing and chemical industries to software development and consulting, including scientists, executives, entrepreneurs, and students.

The event launched with a compelling discussion on the transformative potential of AI, revealing its power to reshape businesses and drive significant margin improvement. A practical, solutions-oriented panel discussion followed, focusing on how organisations can successfully implement AI. Experts underscored the vital importance of data quality, strong executive ownership of AI initiatives, building data-centric organisational structures, and investing in the development of relevant skills.

The panel also offered valuable insights into the anticipated drop in AI tool costs and the imminent arrival of AI agents. A clear call to action emerged: businesses should strategically focus AI efforts on targeted decisions and tasks to accelerate the evaluation of multiple options and drive more effective decision-making.

Ambassador of Finland Sari Rautio provided a critical policy perspective, sharing updates from Brussels and emphasising the fundamental role of digital automation in economic growth.

The Chamber extends its sincere gratitude to the exceptional panelists Johanna Jacobsson, Sampsa Samila, Jonne Heikkinen, Pablo Carlier and the panel host Eero Korhonen for their engaging 90-minute Q&A session with the audience. We also thank the attendees for their insightful and challenging questions!

A special thank you to the Google team Isaac Hernández, Blanca López Aranguena and Pablo Carlier for their generous hospitality in hosting the event!





More about our speakers

Johanna Jacobsson is a lawyer, entrepreneur, and professor. She runs Lawcrosse, which develops tech-driven solutions to solve complex cross-border legal challenges. Johanna teaches international trade law and EU law at IE University. Johanna holds a Ph.D. from the European University Institute.

Sampsa Samila is a professor of strategic management at IESE. He is particularly focused on how new technologies like AI enable new business models and deliver value, and how organizations can develop the necessary capabilities to do so.

Jonne Heikkinen is CEO, entrepreneur, and computer scientist. He is the chief executive of Sevendos, an IT consulting company. During his time at Fourkind & Thoughtworks his main focus was data & AI and had 100+ AI engagements within the period of 2017-2023. Jonne is heavily focused on AI-augmented expert work, which is a paradigm shift we are going through. 

Pablo Carlier is a computer scientist and Head of Data Analytics and AI at Google Iberia. He focuses on data democratization, app development, and infrastructure modernization. He has firsthand experience with the adoption of AI solutions in various industries in the Spanish market. He also has a strong professional background in data center activities.

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